Veloce is a homegrown brand that offers the auto-fans of the UAE an all new way to express their passion. We reimagine the high-performance automotive structure and capture the art of engineering in creative concepts offered through Veloce apparel, accessories and merchandise.

We harness our energy from the high-octane world of sports, muscle and super cars and the ardent drivers, collectors, curators and fans that make up the auto community in the UAE! Our designs are developed in collaboration with local talent and businesses. It’s time to put UAE design, quality and experience on the map.

Veloce. Created for car lovers by car lovers.
— brand statement